Discounts
Starbucks Japan offer 20% discounts to bakery products
Starbucks Japan offer 20% discounts to bakery products
The company plans to both minimize food waste and donate part of the revenue to charity.
Philippine stores offer freebies to vaccinated customers
The local government called for businesses to offer such discounts and other perks.
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount