customer loyalty
The majority of business leaders have difficulty reaching potential new customers
The majority of business leaders have difficulty reaching potential new customers
Certain strategies for reaching customers are no longer effective.
Gambling on Consumer Trust – The Link Between Customer Loyalty and Ransomware Attacks
Since the first lockdown in 2020, many retailers had to pivot to e-commerce for the first time in a bid to help their businesses survive.
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Technology
The Mall Group uses virtual treasure hunts to create buzz
The strategy was a big hit during the recent Chinese New Year.
Commentary
Unwrapping the psychology behind festive snacking in Southeast Asia