Customer Experience
New product choices drive lower brand loyalty in Vietnam
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
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1. Philippine consumer confidence falls to 35% as shoppers tighten spending 2. Starbucks eyes 20,000 China stores as Boyu Capital takes majority stake 3. How can Chinese consumer brands reset global expansion playbooks? 4. Japanese consumers seek quality and convenience despite economic caution 5. Beauty industry adopts upcycled materials as ethical purchasing influences choicesResource Center
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Fragmented data and systems prevent leaders from seeing the full financial picture.
Commentary
The CX illusion: Why retail’s digital investment isn’t delivering
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences
When AI becomes the front door: How marketing in Singapore will really change in 2026