Customer Experience
New product choices drive lower brand loyalty in Vietnam
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
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1. Toys “R” Us Asia opens IP flagship store in Malaysia 2. Beyond The Vines uses online insights to shape overseas growth 3. Bacha Coffee opens flagship store in Ginza, Tokyo 4. Ferrero champions culturally grounded marketing through impactful campaigns 5. Global toys and games sales reach $287b in 2025 on nostalgia demand: reportResource Center
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Events
Event News
FMCG Asia Awards 2025 Winner: Veronica Bernice Jalgalado and Mabel Dela Cruz of CDO Foodsphere
Mabel Dela Cruz of CDO Foodsphere shared how campaigns for Highlands and San Marino help Filipino families elevate everyday meals.
