Customer Experience
New product choices drive lower brand loyalty in Vietnam
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
Most Read
1. 86% of Southeast Asian consumers shop actively in online malls 2. FairPrice Group honoured at FMCG Asia Awards 2025 for homegrown excellence 3. Foodpanda adds ride hailing to pandapro 4. CDO Foodsphere’s Highlands and San Marino earn awards at FMCG Asia Awards 2025 5. Shiseido targets cash flow of ¥600b by 2030Resource Center
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The brands achieved top recognition for campaigns that strengthened leadership in premium canned goods.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount