Customer Experience
New product choices drive lower brand loyalty in Vietnam
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
Commentary
Rethinking the role of video infrastructure in Asian retail
Why APAC digital leaders must overhaul content amidst fractured consumer discovery
How EV buyers in Asia are rewriting consumer trust and retail competition