Customer Experience
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
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1. Amazon Australia launches ‘Amazon Beauty Finds’ storefront 2. JD.com launches major initiative to support 60,000 new products 3. SM Retail targets Gen Z with in-store shopping surge 4. Canon Hong Kong zooms in on creators to drive growth 5. AI-driven marketing isn’t just the future, it’s already proving its value – EY’s Olivier GergeleResource Center
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AI-driven marketing isn’t just the future, it’s already proving its value – EY’s Olivier Gergele
Retailers who embrace digital innovation, stay agile, and keep the consumer at the centre are best positioned to lead.
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Digital giants to retailers: The playbook for scaling ad revenue with onsite retail media