Customer Experience
Primer targets untapped communities for retail growth
Primer targets untapped communities for retail growth
The retailer is combining experiential stores with customer data and its own brands as it pursues expansion in the Philippines and region.
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
Commentary
How homegrown brands are redefining premium in Asia
AI as the new competitive advantage for Singapore’s small retailers
Why is APAC travel retail betting on experience over discounts?
Why Starbucks wins where Walmart lost: The invisible layer of East Asian retail
The last mile is ready; the rest of the supply chain isn't