Customer Experience
New product choices drive lower brand loyalty in Vietnam
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
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Jun
03
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Event News
FMCG Asia Awards 2025 Winner: Marvin Tiu Lim of Mega Prime Foods Inc.
Marvin Tiu Lim of Mega Prime Foods Inc.
