Customer Experience

Primer targets untapped communities for retail growth

Primer targets untapped communities for retail growth

The retailer is combining experiential stores with customer data and its own brands as it pursues expansion in the Philippines and region.

New product choices drive lower brand loyalty in Vietnam

Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.

‘TechnoCreativity’ leveraged by retailers for deeper customer engagement

Tech and emotions are combined to reshape retail experiences.