Customer Experience
New product choices drive lower brand loyalty in Vietnam
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
Most Read
1. AI enters the Philippine neighbourhood store 2. Clean beauty market to triple as retailers ditch synthetic legacies 3. Frasers Property launches 9-mall rebrand and tech overhaul 4. Asia’s shoppers ditch search bars for ChatGPT conversations 5. How can China’s FMCG brands move beyond discounts?Resource Center
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Event News
Top executives from SM Supermalls, National Book Store, ACE Hardware, and more will share insights on AI operations and localised marketing.
Commentary
The festive season is a revenue moment – don't let friction or fraud derail it
All that glitters: Is luxury losing its shine, or finding a new one in Asia?