Customer Experience
New product choices drive lower brand loyalty in Vietnam
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
Most Read
1. Margin squeeze drives Thai e-commerce to rethink marketplace dependence 2. Brands urged to pivot to owned channels amidst rising platform fees 3. Mumbai emerges as retail hotspot as int’l brands vie for prime locations 4. Hermès unveils city-inspired retail concept at Taipei SOGO Fuxing 5. Nestlé confirms sale of Blue Bottle Coffee to Centurium CapitalResource Center
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Jewellery and watches are standout categories.
Commentary
Why flexible storage is the backbone of the pop-up economy
How point of sale became the hub for customer experience
APAC retailers need to rethink where fraud prevention begins
How Singapore consumer brands can build strong supply chains amidst rising input costs
The CX illusion: Why retail’s digital investment isn’t delivering