Customer Experience
New product choices drive lower brand loyalty in Vietnam
New product choices drive lower brand loyalty in Vietnam
Kantar data shows Vietnam’s surge in options fuels consumers' shifting brand preferences.
‘TechnoCreativity’ leveraged by retailers for deeper customer engagement
Tech and emotions are combined to reshape retail experiences.
Perfume industry faces demand for transparency and personalisation
Consumers increasingly seek custom scents.
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1. Marks & Spencer exits Philippine market after nearly 40 years 2. How can retailers turn AI agents into real profit drivers? 3. Deliveroo parent exits Singapore and Japan as multi-month review cites conditions 4. AI moves beyond analytics as APAC retailers digitise operations 5. K11 MUSEA boosts visitor numbers during Chinese New YearResource Center
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.
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The festive season is a revenue moment – don't let friction or fraud derail it