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How TikTok drives consumer behavior through ‘shoppertainment’
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It seamlessly integrates product discovery with entertainment value.
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1. DFI Retail Group and PolyU SPEED ink MoU for retail talent development 2. South Korea's e-commerce market hits $115.1b in 2023 3. Rakuten and Thailand join hands to showcase Thai products 4. How TikTok drives consumer behavior through ‘shoppertainment’ 5. Deliveroo opens third Hop site in Kwun TongAwards
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