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1. SM Supermalls pivots to experience-led retail with $2.6b national rollout 2. CHAGEE targets prime sites to drive Asia-Pacific expansion 3. Aligning channels key to capturing discerning Filipino shoppers in 2026 4. Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid' 5. Indoor gardens and rooftop sports highlight SM Supermalls’ next phaseResource Center
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Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid'
Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.