Australian e-commerce market
Australia’s e-commerce market to reach over $50b in 2022: report
Australia’s e-commerce market to reach over $50b in 2022: report
The market is projected to grow by 13% during the quarter.
BNPL continues to gain traction with Square’s $29b acquisition of Afterpay
Afterpay accounts for 7.7% of Australia’s e-commerce market.
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This 11.11, the real battle lies in shopper confidence – not the biggest discount