Australian e-commerce market
Australia’s e-commerce market to reach over $50b in 2022: report
Australia’s e-commerce market to reach over $50b in 2022: report
The market is projected to grow by 13% during the quarter.
BNPL continues to gain traction with Square’s $29b acquisition of Afterpay
Afterpay accounts for 7.7% of Australia’s e-commerce market.
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He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.
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The festive season is a revenue moment – don't let friction or fraud derail it