Australian e-commerce market
Australia’s e-commerce market to reach over $50b in 2022: report
Australia’s e-commerce market to reach over $50b in 2022: report
The market is projected to grow by 13% during the quarter.
BNPL continues to gain traction with Square’s $29b acquisition of Afterpay
Afterpay accounts for 7.7% of Australia’s e-commerce market.
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FMCG brands must focus on ‘digital, trust, and community’ to win over Asia’s consumers – KPMG China’s Anson Bailey
He stresses that building loyalty goes beyond products and involves creating a genuine community around the brand.
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Winning at the shelf: Innovative packaging strategies