Adidas APAC
Adidas revises 2022 outlook amidst ‘slower-than-expected’ recovery in Greater China
Adidas revises 2022 outlook amidst ‘slower-than-expected’ recovery in Greater China
The company expects a double-digit decline rate during the rest of the year.
Greater China, APAC drag Adidas’ sales growth in 2021
The market reduced Adidas’ revenue growth by €1.5b.
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The strategy focuses on increasing customer dwell time.
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