Customers take center stage: Using innovation to grow your business

This exclusive Retail Asia virtual round table on 28 May will guide retailers on how to meet their customer's needs and sustain their business during the pandemic.

The retail industry's battle with the COVID-19 pandemic isn't over yet; in fact, it's just beginning. Businesses that expect a semblance of normalcy after the crisis have already thrown the proverbial white towel out of the window; and many have accepted their fate that there's no going back to the way it was anytime soon. 

With uncertainty the only thing that’s certain right now, there is one thing that will never change when it comes to retail: customer experience. The customer will always play a crucial part in the success of any retail venture, whether it's in the middle of an economic boom or a worldwide pandemic. Retailers that can create innovations and strategies that revolve around personalised customer experiences have a much better chance of succeeding, even in the midst of a crisis that has brought the retail industry to its knees. 

Retail Asia, in partnership with leading software corporation SAP, is presenting its upcoming virtual round table, Customers take center stage: Using innovation to grow your business this 28 May. Through this digital event, viewers will delve deep on how innovation can deliver new shopping experiences that can drive more customers to their business. Moreover, this one-hour program will offer viewers a new perspective on what effective customer service looks like during the pandemic. Speakers in the event include:

Aditya Utama, Retail Industry Business Architect, Southeast Asia for SAP. Aditya delivers the best practice in business processes for the supply chain, especially in the Retail Industry. He has more than ten years experience in consulting practice with a focus in Retail and Consumer Products Industry.

Alfred Choy, Sales Director, Customer Data Management and Marketing, APJ for SAP Customer Experience. Alfred brings his expertise in digital marketing, technology, and operation together to help customers overcome business challenges and drive business growth. He has over 10 years experience in the marketing technology industry across APAC. He has been in the B2C industry, especially in e-Commerce and Retail, across the region. 

Both speakers will share the virtual stage for an engaging panel discussion moderated by Retail Asia Managing Editor, Paul Howell. They’ll take live questions from the audience and delve deeper into each of their areas of expertise