Jenelle Samantila

The successful launch of Attack Laundry Stick showcases the company’s commitment to customer-centric product innovation and market-leading customer engagement.

Coca-Cola Far East Ltd and Pacific Refreshments Pte Ltd were recognised for their Chinese New Year campaign launch and Coca-Cola Food Fest at GastroBeats 2024, respectively.

Coke Buddy is a testament to the company’s commitment to embracing technology and delivering long-term value to customers and partners.

Kinder Bueno remixed a popular Douyin song and amplified via social and digital platforms.

Its three different refined dark chocolates are made with different percentages of cocoa from different regions for a more sophisticated taste experience.

The initiative highlighted the importance of environmental stewardship and empowered communities to take concrete steps towards sustainability.

The Singleton 13 Years has the strong potential to continue driving brand distinctiveness and haloing to other core variants.

The campaign has not only highlighted the benefits of PEDIGREE’s complete and balanced nutrition but has also accelerated the adoption of shelter dogs.

Its innovative Travel Retail lounge engaged the audience with exceptional experiences, creating unique sensory interactions with their products through immersive storytelling.