Staff Reporter

What’s driving Chinese brands to double down on Southeast Asia?

What’s driving Chinese brands to double down on Southeast Asia?

Culturally sensitive categories, particularly food and beverages, remain challenging for Chinese entrants.

TikTok launches 'Lead Genie' AI chatbot

When businesses reply within three minutes, conversions can increase by 2.2 times.

Acne Studios opens its first outlet in Thailand

The store marked its launch with a new limited-edition T-shirt and the Trompe L’oeil collection.

Metro Retail Stores opens new premium lifestyle store in Cebu, PH

It offers essentials, artisan goods, organic products, and international specialities.

Luxury brands risk stagnation without experience-led strategy: report

Two-thirds of luxury professionals surveyed said AI would improve their ability to target consumers more precisely.

Consumers resist QR codes with trust shifting to AI search tools

Euromonitor noted 37% of consumers report reading nutrition labels closely globally.

Can cross-border e-commerce push China’s exports past $4t?

The digital economy is forecasted to reach $139.5b by the same year.

Southeast Asia’s private consumption to near $5t by 2035

43% of consumers are cutting back on non-essential household spending.

Personalisation trends will likely influence industry in next five years: report

Brands are told to reach the elderly, the frugal, and find niche offerings.

Online sellers outpace discount chains as Australians chase cheaper deals: report

Kmart (58%) and Big W (45%) remain the top brands linked with low prices.

Taobao Singapore launches affiliates platform

Users can earn up to 30% in commission on successful referrals.

Affiliate marketing drives over 21% of revenue for SG brands

Brands plan to allocate between 25% and 50% of affiliate budgets to influencer-led partnerships.

Shinsegae to close duty-free shop in Incheon airport DF2 by 2026

It will retain operations only at DF4 as retail group faces losses.

Lazada invests over $25m for bigger 11.11 sale

The company is rolling out enhanced artificial intelligence capabilities and affiliate solutions.

TikTok reaches 460 million monthly users in Southeast Asia

Indonesia, Vietnam, and Thailand drive platform’s expansion