Tops, FamilyMart join Locked Price campaign for Thais

The campaign sought to help reduce their cost of living.

Tops and FamilyMart under Central Retail have joined 58 other leading brands in launching the Locked Price campaign which intends to help reduce the cost of living for Thais.

“The inflation caused by the rising energy prices (both oil and electricity) will affect the cost of consumer products in some categories,” Sujita Phengoun, COO – Large Format, Central Food Retail of Central Retail, said.

“The Ministry of Commerce expects that the inflation situation this year will continue to be risky and broad, so Thai people will be more careful with their spending,” she also said, citing

The campaign will cut prices of around 190 items of necessities. It will run between 1 April 2022 up to 31 March 2023.

Central Retail also noted the campaign was the joint effort o Tops and FamilyMart as retailers as well as other brands as producers.

Discounts and locked prices during the campaign will be applied across all categories, such as fresh ingredients, bakery, ready-to-eat means, fruits and vegetables, meat and seafood, snacks and beverages, dried food and seasoning, cleaning products and home products, mother and baby products, and health and beauty products.