Robinsons Retail phases out South Korea’s No Brand as sales remains minimal

It accounts for only around 0.2% of annual net sales.

Robinsons Retail Holdings, Inc. (RRHI) has announced that it will close all 11 of its No Brand standalone stores across the Philippines, with operations expected to wind down by the end of June 2026.

The company said the closures are part of its plan to simplify its portfolio and focus on retail formats that deliver stronger returns. No Brand was launched in the Philippines in 2019 through a master franchise agreement with South Korea’s Emart.

RRHI emphasized that the closures are unlikely to have a significant impact on its financial performance, as No Brand accounts for only around 0.2% of annual net sales and represents a minimal portion of the company’s total assets.

The group said that 11 No Brand stores are small compared to RRHI’s network of more than 2,700 company-owned outlets and over 2,100 franchised TGP branches.

“The decision reflects evolving consumer preferences and how customers are choosing to shop across our retail formats,” said RRHI President and CEO Stanley C. Co. “Our focus remains on meeting customer needs by providing relevant assortments in the most appropriate formats. We thank Emart for the partnership over the past several years.”