, India
144 view s

Reliance Retail to launch handicrafts brand ‘Swadesh’

This is in support of the “Handmade in India” programme.

Reliance Retail will be launching handicrafts brand “Swadesh,” which features artisan-only products, in line with the “Handmade in India” programme.

The first Swadesh store is expected to open its doors in the second half of the year. It will offer a wide range of products, including handmade textiles, handicrafts, agriculture products and other artisanal merchandise.

“Our standalone handicrafts destination store format, Swadesh is now on the anvil and will present India through its Art and Crafts and it will showcase everything from Apparel, Home Textiles, Home décor, Furniture, Jewellery, Wellness products and more,” said Isha Ambani, Director, Reliance Retail Ventures Ltd.

“We see a great opportunity for the artisans of our country in co-creating and co[1]curating handcrafted Indian products for the world. To realise this opportunity Reliance Retail is partnering with various government organizations to help popularize various local art forms, both nationally and globally.”

Amongst the partners, Swadesh has already signed undertakings with are the Ministry of Textiles, Department of MSME & Textiles, and the Government of West Bengal.

It has also aligned with Reliance Foundation by establishing an enabling and sustainable ecosystem for artisans across the country by setting up the Reliance Foundation Initiative for Skill Enhancement (RiSE) centres in different states. The centres will leverage the existing network and schemes of the Handloom/Handicraft ministry.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!