Most shoppers want to see products in-store before ordering online

61% of consumers in the Asia Pacific agreed to this, higher compared to Europe and the Americas.

Around 61% of shoppers in the Asia Pacific prefer seeing a product in-store before ordering online, higher compared to consumers in Europe and the Americas, CBRE reported.

In its 2023 Asia Pacific Retail Flash Survey, CBRE found that only 13% disagreed with this; whilst others were neutral.

Moreover, 45% prefer to return to the store rather than by post, and 36% prefer to pick up the product, rather than have it delivered.

“Whilst evidence shows that physical stores will remain at the forefront of sales strategies, CBRE believes their role must adapt and evolve to serve omnichannel retail,” the report read in part.

“This evolution will see retail stores shift away from being locations purely where transactions are made, towards becoming hubs that provide comprehensive customer experiences.”

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