MINISO launches first IP collection store in Singapore

The VivoCity store is the largest in Singapore.

China-based lifestyle brand MINISO has opened its fully-renovated VivoCity Mall store, now designed as the very first IP collection in Singapore.

Alongside the opening, MINISO has introduced its brand-new line of products based on popular IP and debuted its hotly anticipated Barbie collection.

The new store in VivoCity – the largest in Singapore – showcases MINISO’s new store format with a new vibrant storefront, bold interior, and new areas designed for IP-based products from brands like Disney, Snoopy, Care Bears, and others. The Barbie area is one of the most awaited for loyal MINISO shoppers.

It will also feature eight zones, featuring toys and plushies, fragrances and make-up accessories, draped with a new vibrant design and distinctive pink colour scheme,

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With a fresh new interior design, eye-catching pink colour scheme, and thoughtful layout, the store creates an even more joyful atmosphere for shoppers to explore the brand’s unique treasures. In line with MINISO’s upgraded store format, the store is divided into distinct zones according to the brand’s strategic categories, from

“The exciting visual design is sure to make a big impression on consumers, while the new format delivers a curated experience, making it easier and more enjoyable for shoppers to find old favourites and discover new surprises,” Bella Tu, general manager of overseas operations of MINISO, stated.

The new store will also showcase a giant blind box Christmas tree at the entrance, the first-of-its-kind in any MINISO store. In addition, MINISO has set plans to open more stores throughout the country.