Lotte Duty Free unveils 'first-in-airport retail experience' in Changi

It features a liquor-tasting tour, immersive LED art, and a tribute to poet Li Bai.

Lotte Duty Free has revealed its “first-in-airport retail experience” showcase in their newly renovated store Terminal 2 Central Duplex store at Changi Airport.

Unveiled during a networking event last 18 October 2023, the brand new experience pays tribute to the Chinese poet Li Bai and especially his famous work “Drinking Alone in the Moonlight”.

Guests are invited to an immersion of the poet’s artistry, including a recreation of the Forest of Li Bai and the LED Media Ring, where images of nature will be projected.

ALSO READ: Around 2 in 5 APAC consumers always use social media for inspiration, purchases

Visitors can also receive a free drink from a robotic bartender, experience the creativity of Li Bai through the spirits dispenser (with a choice of 18 high-end brands), and enter the “Exceptional Liquor Tasting Lounge” to complete their stay in Changi’s famous attractions.

To complete the immersive experience, customers are invited to the Smart Mirror, allowing them to take selfies with filters of their choice.

Also Read

Omnichannel retail is the path to profit

Starbucks opens largest greener store in Thailand

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit