, South Korea
Photo from Lemaire

Lemaire enters South Korean luxury market

It will be the first flagship store outside of France.

Paris-based fashion brand Lemaire has expanded into the luxury market of South Korea with a curated flagship store in Seoul.

Located in the Hannam district, the 230-square-metre boutique is the first flagship store opened outside of Paris. 

The design of the store, which is built in a two-story house built in the 1970s, originated from Korean architect Lim Taehee of LTH Studio, who combined traditional and modern Korean design to represent Lemaire’s brand of rich and complex style for everyday wear. The glamorous design extends to the interiors and the furniture by Italian designer Enzo Mari.

ALSO READ: Decathlon buys German outdoor retailer Bergfreunde

Join Retail Asia community

“We are pleased to introduce a new space that embodies LEMAIRE's values and epitomizes our profound esteem for Korean culture. This flagship has a domestic dimension that blurs the boundaries between home and boutique, in harmony with our collections, which aim to enrich everyday life,” Christophe Lemaire and Sarah-Linh Tran, co-founders of Lemaire, shared.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Dear Me Beauty eyes flagship store
The branch could serve as the foundation for broader market growth.
Erajaya Digital opens its biggest electronics store
The branch is its 80th concept store out of about a thousand branches nationwide.
Singaporeans push Q-commerce beyond meals
They want everything delivered quickly, from flowers to last-minute birthday presents.