Jo Malone opens flagship store in Japan

The new Harajuku location spans 2,540 square feet.

Jo Malone London has unveiled its new flagship store in Harajuku, Japan.

The opening coincides with the brand's 15th anniversary in the country.

Spanning 2,540 square feet, the store offers an immersive experience with unique displays such as an opulent chandelier and an interactive shell phone. It also features exclusive personalisation services, including a limited-edition tote bag, a postcard by artist Amyisla McCombie, and two exclusive colognes, namely Nashi Blossom and Cherry Blossom, presented in specially designed story boxes with kawaii illustrations.

The Harajuku store also boasts a series of interactive installations and scented experiences, including the Cologne Intense Room and scented clouds, guiding visitors on a personalised scent journey. Another highlight is a castle display by Academy Award and BAFTA-winning artist Shona Heath.

Additionally, the store offers five special services focused on Cologne Intense, scent layering, home, gifting, and men's fragrances.

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