, Japan
Photo by Ivan Samkov: https://www.pexels.com/photo/person-in-white-long-sleeve-shirt-holding-chopsticks-8951500/

Japan’s kaintenzushi restaurant chains eye global expansion

This comes as the chain sees a slow domestic market demand. 

Japanese conveyor-belt sushi chains, or kaintenzushi, are looking at expanding overseas, which GlobalData linked to the slow domestic market demand. 

“Leading Japanese kaintenzushi or conveyor-belt sushi chains, Sushiro and Kura Sushi, plan to boost their international presence to offset the slowdown in domestic business,” Suneera Joseph, Consumer Analyst at GlobalData, said. 

According to Joseph, the sushi chains plan to open new outlets in the US, China, and other Asian markets.

Sushiro plans particularly plans to open about 60 new outlets overseas, compared to 20 planned for its domestic market, by September 2023. 

Read more: Japan’s foodservice sector gains from tourism revival

Kura Sushi, meanwhile, wants to open 400 overseas outlets by 2030, with its first eatery planned in China in 2023.

“Facing fierce competition and razor-thin profit margins in the home market, sushi chains are exploring international expansion as part of their growth strategy,” Joseph said.

“The expansion plans are also being driven by the revival of consumer footfall at foodservice outlets after the lifting of COVID-19 restrictions.”

 

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

ZALORA seizes opportunity in revenge tourists’ purchasing power
The e-commerce platform added more travel-related items catering to the rise in travel searches from customers.
‘Emotional loyalty,’ the new way retailers retain customers
In Hong Kong, one in two consumers buy only from brands they trust so keeping that relationship exciting pays off.
Why retailers should pick up the pace of AI adoption
Analysts said they will run the risk of lagging in the market and suffering higher costs.