, China
141 views

How the Chinese consumer market evolved post-pandemic: PwC

There is a rise in the consumption of items for outdoor activities, amongst others.

China’s consumer market post-pandemic has led to an increasing demand in various categories leaning towards outdoor activities, and personalised consumption.

In a report, Nicole Sun, PwC China M&A Advisory Partner, said the easing of restrictions on social and short-distance travel resulted in fueled growth in alcoholic beverages, camping, cycling, outdoor activities, and pet-related consumption.

PwC said camping and outdoor topics remained popular, resulting in the rise of several subcategories such as outdoor apparel, footwear, fishing gear, children’s outdoor products, and items related to cycling.

ALSO READ: C-beauty brands outperform in China: report

The report added that search volume for  “outdoor” on Taobao and Tmall surged by 659% from 2021 to 2023.

“In addition, as the demand for high-quality health care continues to grow, food and beverages targeted towards health and beauty-conscious consumers have gained popularity,” Sun added.

She also said that the “self-delighting” economy continues to rise with consumers seeking “diverse and personalised consumption experiences.”

The report also found that there was a shift in distribution channels from offline to online sales and the rise of online-to-offline commerce.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

MR.DIY reaches 500-store milestone in the Philippines
The brand was first launched in the country with its inaugural store in Balagtas, Bulacan.
Stores
E-Mart to open the first branch in Laos
LVMC Holdings has partnered with the retailer to expand the brand in the country.
Stores

Exclusives

Alfamart’s rapid expansion never overtakes quality service
With 19,087 across Indonesia and 1,680 more in the Philippines, the minimarket operator marks 25 years as a top choice for shopping.