Dada’s JD Daojia rolls out one-hour delivery of Sephora products

Over 70 Sephora stores in China have launched on the JD Daojia platform.

LVMH-owned beauty retailer, Sephora China, will be able to deliver its products within one hour in the country through a collaboration with JD Daojia (JDDJ), further expanding JD-owned Dada Group beyond online grocery retail, according to a news release.

Through the JDDJ application or mini program, beauty products can be delivered from the nearest Sephora store within one hour. As of now, over 70 Sephora stores in China have launched on the JDDJ platform, covering first and second-tier cities.

Based on Dada Group’s partnership with JD.com, these Sephora stores will be simultaneously online with JD.com. By the end of 2021, all Sephora stores in China will be integrated both on JDDJ and JD.com.

Moreover, JDDJ collaborates with JD Beauty to support Sephora in its omnichannel retail and to jointly build a new on-demand retail model of cosmetics brands.

At present, over 3,400 beauty stores have launched on JDDJ. The platform has also established partnerships with Watsons, Gialen, Innisfree, The Colorist, and Wow Colour.

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