Welcia-BHG Singapore to sell more Japanese brands

The AEON and BHG joint venture is looking to differentiate itself from competition.

Health and beauty retailer Welcia-BHG Singapore is now selling more products that are made in Japan, holding it as its competitive advantage over other drugstores in Singapore, IGD reported.

The retailer is looking to differentiate itself from competition by importing more Japanese brands across various product categories.

“Since Japanese beauty is generally more sophisticated, Welcia-BHG plans to educate shoppers in-store, and has trained its staff to give customers the same level of service as Japanese drugstores,” IGD’s senior retail analyst Francis Ramos said.

Welcia-BHG Singapore is a joint venture between AEON subsidiary Welcia Holdings and Chinese retailer Beijing Hualian Group. The retailer currently has 10 stores in Singapore, and plans to open five more this year.