Decathlon boosts ground-level distribution visibility

Global sporting goods retailer Decathlon recently tied up with partners with logistics management software LogiNext to extend the power of its distribution network in multiple developing markets.

With this partnership, Decathlon looks to recreate its French market domination in other countries. Through machine learning algorithms designed to read traffic and weather patterns from historical delivery movement information, LogiNext has set up a solution set for Decathlon that offers “exceptional” logistics movement visibility across geographies.

Along with movement visibility, hub-load analytics around fleet movement can be automated using LogiNext’s planning engine. Tracking the fleet vehicles through a centralised controlling dashboard, Decathlon can plan their delivery routes and estimated time of arrivals backed by actual real-time, ground-level location analytics. The software as a service (SaaS) company said this would help them eliminate bottlenecks, both predictable and unpredictable, such as planning for the workforce for loading and unloading around the regularly updated estimated time of arrivals.

Laying out his plans for the partnership between his company and Decathlon, LogiNext CEO, Dhruvil Sanghvi, explained: “We now know that logistics movement can be a huge bottleneck or a smooth dissemination engine, based on how you upgrade and maintain your delivery management system. Decathlon has built its worldwide following through extensive, exhaustive, and intriguing product line-ups. We would help them ensure complete visibility for their distribution to their retail outlets.”

LogiNext offers expert in-depth analytics in workforce and logistics movement to more than 250 enterprise clients across the globe.