Primark opens first flagship store in the Middle East

The store has over 60,000 square feet of shopping space.

Primark has opened its first store in the Middle East, located at Grand Plaza, The Avenues, Kuwait, in partnership with international retail franchise operator Alshaya Group.

The opening marks Primark’s first franchise store and 18th international market entry.

The flagship store has over 60,000 square feet of shopping space, set over two floors and will employ 350 employees. 

It will feature a wide selection of Primark exclusive collaborations with world-famous brands.

Following the opening, Primark and Alshaya have confirmed that three stores will open in Dubai in the first half of 2026.