Amazon Australia launches dedicated K-Beauty storefront

It offers more than 60 Korean skincare and beauty brands.

Amazon Australia has launched a new K-Beauty storefront on Amazon.com.au, offering over 60 authentic Korean skincare and beauty brands in one place.

The storefront is organised around multi-step Korean skincare routines, including double cleansing, treatments, and targeted actives.

Products feature popular powerhouse ingredients that have gone viral on social media, such as peptides, phytobotanicals like Centella asiatica, and PDRN (salmon DNA).

Many of the items are available with fast and free delivery for Prime members, including Free Same-Day Delivery for eligible orders in Sydney and Perth, and Free Next-Day Delivery in locations including Brisbane, Melbourne, Canberra, Gold Coast, Newcastle, Wollongong, and more.

"K-Beauty has taken Australian beauty enthusiasts by storm, with innovative formulations, and results-driven approach to quality skincare at incredibly and surprisingly affordable prices,” Sarah Tesar, Amazon Marketplace general manager said.