Louis Vuitton opens Seoul flagship store

It features six floors, 200 pieces, and a cafe and restaurant.

Louis Vuitton has opened Visionary Journeys Seoul as its flagship store in South Korea.

Located in LV The Place Seoul, Shinsegae The Reserve, Louis Vuitton Visionary Journeys Seoul features six floors, 200 pieces from the brand, a cafe, and was designed in collaboration with Shohei Shigematsu-OMA.

The design guides visitors through rooms on three floors that trace Louis Vuitton’s history, the luxury brand said.

Le Café Louis Vuitton and the restaurant JP provide gastronomic offerings.

Le Café is headed by Louis Vuitton pastry chef Maxime Frédéric, whilst two-Michelin-star chef Junghyun Park proposes a menu centered on local cuisine.

The flagship store followed the openings in Shanghai, China, and Bangkok, Thailand.

Louis Vuitton opened its first store in Seoul in 1984. The year 2026 marks the 130th anniversary of the brand’s Monogram.