Central Department Store, Mastercard launch integrated online platform

Central x Mastercard Priceless offers cardholders various experiences and shopping assistants.

Central Department Store collaborated with Mastercard to launch what they tout as Thailand's first integrated online platform, Central x Mastercard Priceless.  

The platform connects Central’s Mastercard cardholders to dining experiences, exclusive cultural and entertainment access, and travel opportunities, Central Retail said in a release.

It also provides customers with personal shopping assistants from Central Department Store and welcome vouchers worth up to 1,800 Baht, and complimentary drinks at Central Chidlom.

The Central x Mastercard is launched as the retail firm saw growth amongst tourists in the popular luxury and beauty categories.

Its Central @ centralwOrld, Central, Phuket and Central Embassy continue to attract international visitors and expatriates who consistently show higher average spending per transaction, the retail group said.

It and Mastercard provided select customers with the “Hong Kong Priceless Experience” that included business-class travel, accommodation at The Peninsula Hong Kong, and Michelin-starred dining experiences.