Over 9 in 10 Australians still prefer local products as global sentiment shifts

Attitudes toward US products have dropped sharply.

Australians remain overwhelmingly committed to buying Australian-made products, with support holding steady at 95%, according to new Roy Morgan research.

Attitudes toward US products have dropped sharply. In the first half of 2025, only 40% of Australians said they were likely to buy US-made goods—a 14-point drop since Donald Trump returned to the White House.

This is the lowest level in 25 years of tracking.

Sentiment had peaked at 60% under the Biden administration in mid-2023.

In contrast, interest in Chinese-made products is rising. Now 34% of Australians are likely to buy Chinese goods, nearly double the 18% recorded at the start of the pandemic, with steady growth in recent months.

Roy Morgan surveyed 346,149 Australians aged 14+ between April 2020 and June 2025.

CEO Michele Levine said the trends show how geopolitics influence consumer choices. “Australians’ preference for Australian-made is unshakable, with consistently high (95%) more likely to buy locally made products,” she said. “These shifts underline how geopolitics and leadership matter in shaping consumer attitudes.”