Thailand foodservice industry moves to cage-free eggs amidst ethical demand

It is driven by consumers’ expectations for humane treatment of animals.

Thailand’s foodservice industry is increasingly switching to cage-free eggs as consumer demand for ethical and sustainable sourcing grows, the GlobalData reported.

Restaurants and foodservice operators are responding to this shift, driven by consumers’ expectations for humane treatment of animals and alignment with global standards, the report noted.

“Many consumers believe animals deserve respectful treatment, with the confined, restrictive conditions of battery cages widely deemed cruel. In contrast, cage-free systems provide hens with more freedom to move and express natural behaviors, aligning with ethical values," said Biswarup Bose, consumer lead analyst at GlobalData.

A GlobalData survey also found that 58% of Thai consumers often consider ethics, environmental impact, and social responsibility when buying food and drinks.

Tim Hill, GlobalData’s key account director for Southeast Asia, added that cage-free systems, when managed well, can reduce environmental impact.

"Sustainable feed practices and reduced reliance on antibiotics contribute to a healthier ecosystem and lower overall resource usage," he said. "Restaurants adopting this standard are not only supporting the humane treatment of animals but are also contributing to healthier food production processes.”

Bose added that cage-free eggs may have lower contamination risks, which appeals to consumers linking animal welfare with food safety. Meanwhile, 67% of Thai consumers surveyed by GlobalData consider health and well-being when choosing food and drinks.

“Knowing that restaurants and brands are committed to humane practices fosters trust and builds loyalty amongst customers," Hill said, noting that advocacy and growing awareness are driving more people to support companies sharing these values.