, Singapore
342 views
Photo via Food Empire Holdings' LinkedIn page

Food Empire expands in Central Asia with new facility in Kazakhstan

It aims to meet the growing demand for instant beverages in the region.

Food Empire Holdings Limited has secured a 10-hectare plot in the Khorgos Special Economic Zone (SEZ) in Kazakhstan to build its first coffee-mix production facility in Central Asia. 

With an initial investment of $30m, the facility will cover half the plot, allowing room for future expansion. Located in one of Kazakhstan's SEZs, it will benefit from various tax incentives.

Food Empire anticipates receiving regulatory approvals by June 2024, with construction expected to be completed by the end of 2025. Once operational, the facility will produce coffee-mix sachets under the group’s various brands, including the flagship MacCoffee brand, sold in over 60 countries. 

Additionally, the facility is projected to create 300 new jobs for the local Kazakh community.

The announcement was made by Tan Wang Cheow, executive chairman of Food Empire, at the Kazakhstan-Singapore Business Forum on 23 May. 

The forum, co-sponsored by the group, was attended by the Kassym-Jomart Tokayev, president of Kazakhstan, and Heng Swee Keat, deputy prime minister of Singapore.

ALSO READ: Middle Eastern market shifts to locally sourced drink brands

“The new facility will enable us to meet the rising demand for our instant coffee sachets that are sold under various brands across our core markets where we enjoy strong brand equity and market share,” said Sudeep Nair, chief executive officer of Food Empire.

“ As we continue to engage our customers through brand building activities and as our R&D efforts lead to new product launches, we believe we can expand our global reach and presence even more,” he added.

The new facility will be Food Empire’s ninth manufacturing plant, joining others across Asia and Eastern Europe.


 

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.