Grown Alchemist opts for private ownership post L'OCCITANE exit

The brand is targeting international expansion, with a particular focus on North America and China.

Beauty brand Grown Alchemist has announced its separation from the L'OCCITANE Group, opting for private ownership.

Former L'OCCITANE International S.A. former Vice-Chairman and former Chief Executive Officer and existing Board Member, Andre Hoffmann, now holds a controlling majority stake, with Grown Alchemist CEO Anna Teal as a minority shareholder, for a disclosed price of $30m (€28m).

“We see this acquisition of Grown Alchemist as an opportunity to accelerate brand growth, as we gain more strategic flexibility and autonomy outside of a listed group,” said Teal. “We are appreciative to the Group for their open-mindedness and support for this transition in line with growth strategies of both parties involved."

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Renowned for its skin-friendly formulations, Grown Alchemist will now prioritize large-scale partnerships and activations in lifestyle, music, and retail to drive international growth, particularly in North America and China. 

The brand will be headquartered in London, UK.