Bluebell Group launches LeSportsac in Australia

LeSportsac opened a pop-up store and will launch its e-commerce website in the market.

American lifestyle brand LeSportsac partnered with Asian brand operator Bluebell Group to facilitate its expansion into the Australian market.

In a statement, Bluebell Group said that it will be leading the operations and marketing of LeSportsac, as well as the brand’s future development in the market.

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As part of the launch, LeSportsac opened an exclusive pop-up in The Galeries in end-November which will run for six months, and its e-commerce site will be launched in mid-December.

LeSportsac has previously collaborated with Bluebell Group for its Singapore, Malaysia and Taiwan expansion.