, South Korea

South Korea consumer spending to grow 2.8% in 2022: Fitch

Real household spending for 2022 will exceeds pre-pandemic levels.

Consumer spending in South Korea is expected to post a “healthy growth” of 2.8% year-on-year (YoY) in 2022, as consumer confidence remains high, according to Fitch Solutions.

In a report, Fitch said the growth is significantly slower than the 4.1% estimated for 2021 as it came from a low base following a contraction in consumer spending due to COVID-19 in 2020.

“Despite the expected slower rate of growth, we highlight that real household spending levels are estimated to have returned to pre-pandemic levels by the end of 2021,” it said

Real household spending in 2022 will be $685.4b, 2.9% higher than the pre-pandemic levels of $666.2b (KRW770.4t) in 2019.

Fitch said the consumer confidence index for South Korea in April 2022 stood at 103.8, remaining above 100 for the 14th consecutive, “supporting our view that the Korean consumer is securely secured on the road to recovery.

The consumer spending growth forecast is also in line with South Korea’s Country Risk team’s revised forecast that the country’s economy will grow by 2.6% YoY in 2022.

It also identified consumer price inflation, which has been trending upwards in South Korea, as a key risk to consumer spending this year, as it could erode purchasing power and shift spending away from discretionary spending.

Household debt also leaves South Korean consumer vulnerable to interest rate increases, Fitch said, adding that this lead to households needing to allocate disposable income towards debt financing, “placing downward pressure on consumer spending going forward.

South Korea’s household debt levels were amongst the highest globally, with household-debt-to-disposable incomes reaching an estimated 174.1% in the third quarter of 2021, up from 137.2% in 2015. 

The possible emergence of new COVID-19 variants is also amongst the risk to the outlook as it could lead to the reimposition of pandemic-related restrictions.

Read also: South Korea’s retail sales grow 10.6% YoY in April

Follow the link for more news on

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

‘Shoppertainment’ TikTok mendorong kesuksesan mega sale

Video di platform ini digunakan tidak hanya untuk hiburan, tetapi juga untuk mendorong e-commerce.

Mars Wrigley bertaruh akan booming cokelat di Asia

Perusahaan AS ini memperkirakan kelas menengah yang tumbuh di kawasan ini akan mengonsumsi lebih banyak M&M’s dan Snickers.

Food Innovators menghadirkan restoran bertema ‘Anime’ di Singapura

CEO Kubota Yasuaki berharap Singapura menjadi gerbang menuju negara-negara Asia lainnya.

Brand didorong untuk lebih transparan dalam perawatan kecantikan

Konsumen semakin cermat dan mudah mengenali klaim bahan yang palsu.

Starbucks Korea membuka gerai berteknologi tinggi di Seoul

Gerai khusus reserve pertama ini menampilkan instalasi seni AR dan Mixology Bar.

Decathlon semakin dekat dengan konsumen hybrid Singapura melalui layanan pengambilan pesanan

Peritel perlengkapan olahraga terbesar di dunia kini memungkinkan shopper mengambil pesanan daring mereka sambil bepergian.