Breitling opens largest flagship store in South Korea

The two-storey Breitling Townhouse in Hannam includes a restaurant and café.

Breitling opened its largest flagship store in Hannam district in Seoul, South Korea, featuring services beyond watchmaking business.

With a floor area of 750 square metres (sqm), the two-storey Breitling Townhouse Hannam includes the Breitling Café, terrace, and the first-ever restaurant, Breitling Kitchen.

Breitling said in a statement the townhouse follows a chic industrial lofts design coupled with vintage décor with a streamlined contemporary style for a “modern-retro” atmosphere.

Air, sea, and land were also a recurring motif which represents the three universes the company’s watch families were developed for, it said.

Breitling’s newest store includes the flagship boutique which is a 180 sqm. retail space displaying its latest collections.

The terrace is an outdoor seating area that will serve as an extension to the café and a private event space, whilst the vintage corridor features the Breitling story through interactive displays.

“It’s the complete Breitling experience under one roof,” Breitling CEO Georges Kern said.

“This new flagship is unlike anything you’ve ever seen in watch retail. From the moment you step in, you’ll recognise the relaxed, industrial-loft-inspired atmosphere that says everything about our casual, inclusive, and sustainable approach to luxury,” he added.