Swarovski's Seoul flagship store to offer immersive experience

The store is situated in one of Seoul’s most visited tourist destinations.

Iconic Austria-based jewelry retailer Swarovski has opened its new flagship store in Dosan Park, Seoul, which will offer an immersive and luxurious experience for customers.

The 488-square-metre Swarovski Dosan Park will consist of four floors, with each embodying the brand’s signature colours of blue, yellow, and pink.

The very aesthetics and façade of the store even show Swarovski’s recognisable insignia and palette. It is also filled with eye-popping installations and sculptures from renowned artists.

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The store offers a wide array of Swarovski’s iconic jewellery and figurine collections, as well as introducing the brand-new Galaxy Collection, made with Swarovski-crafted diamonds. The latter collection is curated with full renewable energy and recycled gold.

Alongside its signature jewellery, customers may stop by at Café Swarovski for its sweet delicacies. Each treat radiates the same as the elegance of crystals.

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