Shein reduces water use in new printing technology

It also accelerates the efficiency of printing. 

Online fashion retailer Shein has adopted a digital thermal transfer printing technology that paves way for more efficiency and reduces water use in printing. 

“With our investments towards scaling the adoption of digital transfer printing technology to more than 50% of our supply chain, SHEIN creates value for its entire value chain from end-to-end,” Adam Whinston, Global Head of Environmental, Social and Governance (ESG) at SHEIN, said.

“We enable our suppliers to optimize manufacturing practices and at the same time reduce their risk of overproduction and environmental footprint while offering quality products and variety to our customers.”

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The new printing technology helps cut down inventory waste and conserves resources, the retailer said. 

It allows Shein to print on thermal transfer paper which will later be transferred on fabric to form a pattern. 

This saves the company 0.49 tonnes of water that conventional screen printing uses to produce 100 metres of fabric.