Pandora to build crafting facility in Vietnam

The jewellery brand will invest $100m for the building of the new facility.

Jewellery brand Pandora has signed a memorandum of understanding to build a new crafting facility in Vietnam that can produce 60 million pieces of jewellery annually.

In a statement, Pandora said the jewellery crafting facility, which will begin construction in early 2023 and will start production by the end of 2024, is located in Vietnam Singapore Industrial Park 3 (VSIP)  in Binh Duong Province which is 40 kilometres north of Ho Chi Minh City.

This will provide job opportunities to over 6,000 individuals, it said.

Pandora will invest $100m for the building of the new facility which is its third manufacturing site, and first outside Thailand. It said that it will also expand its site in Lamphun in Thai, bringing the total investment to $160m in the next four years.

The developments will increase the brand’s crafting capacity by around 60%, Pandora said, adding that having a diverse footprint will enable the company “to become more resilient to potential supply disruptions.”

“Vietnam has a rich craftsmanship history, and we will be able to access a large group of craftspeople. Binh Duong and VSIP provide great infrastructure, and we are very grateful for the support we have received from the local authorities and VSIP team,” said Chief Supply Officer Jeerasage Purnasamriddhi.

“Expanding our production capacity is critical to meet expected demand, and we are ready and excited for our new chapter in Vietnam“ he added.

The construction of the new facility will follow the LEED Gold standard which is a leading green building certification and will use 100% renewable energy.

Pandora sold 102 million pieces of jewellery in 2021, crafted at the two facilities in Thailand which operate on 100% renewable energy. The facilities are on track to achieve the target to use only recycled silver and gold by 2025.