lululemon opens flagship store in Seoul

The Gangnam store is the brand’s first Asian outlet that features its design concept.

lululemon opened its flagship store in Seoul, Korea, marking the launch of the brand’s first store with its design concept in Asia.  

Located in the Gangnam district, the lululemon store spans 9,000 square feet, three storeys, a men’s floor and a personalisation station, the retailer said.

The store has a floor dedicated to training, travel, or everyday products for men.

The store uses 3D-printed recycled materials that are inspired by the design lines of some of lululemon’s products, it added.

With the addition of the Gangnam flagship, lululemon now operates 23 stores across Korea, in Seoul, Gyeonggi, Busan, Daejeon, and Daegu.

It is also the brand’s fourth street-front store in Seoul, following Cheongdam, Itaewon, and Myeong-dong.