Love, Bonito to ‘double down’ expansion in key Asian markets

This includes Singapore, Malaysia, Indonesia, and Hong Kong. 

Love, Bonito plans to “double down” on its omnichannel expansion in its key markets in Asia, particularly Singapore, Malaysia, Indonesia, and Hong Kong. 

The brand has so far opened three physical stores in Hong Kong, Indonesia, and Singapore. It has six pop-up stores in Hong Kong, Indonesia, Malaysia, the Philippines, and the US. 

It noted that for newer markets, such as the US and the Philippines, Love, Bonito plans to conduct a more in-depth research to better understand the market. 

Read more: How Love, Bonito develops actionable insights in fashion

Love, Bonito had just expanded in the US with the opening of its first pop-store in SoHo, New York City. 

“Over the years, we have mastered the fit for the Asian female and successfully replicated this across various clothing lines to offer women apparels suited for varying seasons in life,” Dione Song, CEO of Love, Bonito, said.

“As the business grew, we saw increasing momentum from the US and we knew that we had an untapped and meaningful opportunity to explore.”