Levi’s revamps Kyoto store

It has a station that allows shoppers to customise their apparel with embroidery, patches, and more.

American clothing brand Levi Strauss & Co. has officially reopened its store in Kyoto, Japan, doubling its previous size to 570 square metres across four levels.

Amongst the highlights of the store, located in the Teramachi Kyogoku shopping district, is the Levi’s Tailor Shop, an alteration, restoration, and customization station, where shoppers can customise their apparel with embroidery, patches, pins, and more.

Additionally, it features hyperlocal design elements, including lanterns from Kyoto-based artisans and decor crafted with kara-kami paper.

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Exclusive products such as the limited edition 501 jeans and t-shirts, inspired by local artists, will also be available only at the Kyoto store.

“With the Kyoto store, we’ve built a unique experience representative of the culture and history of the city. We’re also bringing to life exclusive, hyperlocal customization options that will allow shoppers to tailor their Levi’s® apparel to their specific taste and expression,” said David Hamaty, general manager for North Asia at Levi Strauss & Co.

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