, India
Photo by cottonbro studio via Pexels

Indonesia implements non-halal labeling for cosmetics

About 44% expressed the need for personalised offerings that align with their cultural background. 

Indonesia has announced the introduction of non-halal labeling for cosmetics to empower consumer choice, the GlobalData reported.

“In a country where a majority of consumers prefer halal-certified food, drinks, and cosmetics, the government’s call for cosmetics brands carrying non-halal ingredients to have appropriate labeling will make it easier for Indonesians to buy products according to their preference,” the report said.

Meenakshi Haran, lead consumer analyst at GlobalData, said that Indonesian consumers highly value products tailored to their specific cultural and religious preferences. 

Citing GlobalData's research, she noted that 44% of respondents express the need for personalised offerings that align with their cultural background. About 38% of Indonesian consumers find it challenging to locate products suited to their ethnic group.

With Indonesia being the world's most populous Muslim nation, there is a strong inclination towards halal products. However, despite this demand, many cosmetics lack halal certification, necessitating the introduction of non-halal labeling to address consumer preferences.

Tim Hill, key account director for Southeast Asia at GlobalData, underscores the consequences for brands failing to align with consumer beliefs.

“As many as 54% of Indonesian respondents strongly/somewhat agreed that they will boycott a brand that fails to comply with their personal beliefs,” he said.

ALSO READ:Int’l celebrity beauty brands eye India amidst rising image consciousness

Moreover, Haran said that consumers are more inclined to trust brands offering personalised products and addressing ambiguity in on-pack communication through professional certifications. 

He noted that 76% of Indonesians are highly or moderately likely to purchase products supported by such certifications.

Hill said Indonesia's cosmetics and toiletries industry is set for a 6 to 8% annual growth rate in the coming years, with skincare leading the sector. 

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Hydration products gain traction in APAC
It was driven by increased awareness of health concerns like global warming and modern lifestyles.
Suntory Holdings launches low carbon sugarcane farming project in Thailand
This supports the company’s goal to reduce greenhouse gas emissions by 30% across its value chain by 2030.
Ingka Group unveils strengthened climate targets
It focuses on reducing GHG emissions, carbon removal and storage, and contributions beyond the value chain.
How can retailers improve customer value and operations
Businesses must adopt a unified commerce strategy to meet consumer demand for seamless transactions driven by technology.


AI prompts fearless dive into corporate reinvention
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.
Indonesia’s future of retail lies in a blended approach
Industry leaders discuss the innovative strategies to meet evolving consumer needs at Retail Asia Forum 2024
GenAI’s impact on retail unfolding faster than expected
Retailers now leverage GenAI for a competitive edge in communications, marketing, and operations.