, India
163 views
Logo of Kiabi

French fashion brand Kiabi announces Asia debut

The brand will first enter the Indian market

French apparel brand Kiabi has entered the Indian retail sector through an exclusive digital partnership with fashion label Myntra.

It marks the first foray of Kiabi into the Asian market, tailored towards Indian families.

Kiabi offers a diverse, updated, and vibrant fashion line, refreshed regularly for buyers and their families to enjoy their products at affordable prices. The brand features over 500 quality products from various categories, from women to men, children to babies.

ALSO READ: New Balance trials resale platform in the US

Being included in the leading fashion marketplace in India will allow Kiabi to incorporate its digital capabilities and make it accessible to Indian consumers.

“We are confident about building Kiabi into a household name with our huge base of premium shoppers, robust delivery network and keen understanding of India’s fashion needs,” Jayanti Ganguly, Vice President of Business at Myntra, said.

Currently, Kiabi has a presence in 25 markets, while Myntra features over 6,000 local and global fashion and lifestyle brands.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

India’s e-commerce market to reach $147.3b in 2024
It will be driven by the expanding internet penetration and better digital payment infrastructure.
E-commerce
Food colors market to reach $5.42b by 2031
Still, the market growth is constrained by strict regulations.

Exclusives

Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.