French fashion brand Kiabi announces Asia debut

The brand will first enter the Indian market

French apparel brand Kiabi has entered the Indian retail sector through an exclusive digital partnership with fashion label Myntra.

It marks the first foray of Kiabi into the Asian market, tailored towards Indian families.

Kiabi offers a diverse, updated, and vibrant fashion line, refreshed regularly for buyers and their families to enjoy their products at affordable prices. The brand features over 500 quality products from various categories, from women to men, children to babies.

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Being included in the leading fashion marketplace in India will allow Kiabi to incorporate its digital capabilities and make it accessible to Indian consumers.

“We are confident about building Kiabi into a household name with our huge base of premium shoppers, robust delivery network and keen understanding of India’s fashion needs,” Jayanti Ganguly, Vice President of Business at Myntra, said.

Currently, Kiabi has a presence in 25 markets, while Myntra features over 6,000 local and global fashion and lifestyle brands.