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Fashion

Staff Reporter

, APAC

Published:

11 months ago

Logo of Estée Lauder

Estée Lauder launches new Skin Longevity Initiative

Innovations in the brand led to the shift to skin longevity and age-reversal technology.

Estée Lauder revealed its new Skin Longevity platform, reinforcing its 15 years of expertise in pioneer skin longevity research.

The programme consists of a longevity expert collective that extends multiple disciplines to inform and inspire consumers with innovative approaches to skincare and lifestyle.

More focus is placed away from anti-ageing regimens towards the investment of skin longevity science and age reversal technology.

The initiative also includes the three-year committed support of the Stanford Center on Longevity and its new Programme on Aesthetics & Culture, wherein research for perception on longevity and vitality will be handled. The collaboration hopes to fast-track scientific research and advances in longevity and vitality.

ALSO READ: Cosmetic skincare market to grow US$79.4b from 2022 to 2027

Innovations by Estée Lauder for the research of age reversal products include the exclusive SIRTIVITY-LP™ Technology, a groundbreaking inquiry over the role of sirtuins in the skin, over 29 patents globally, and presentation to over 20 scientific conferences. By January 2024, it will introduce its newest product, Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, with SIRTIVITY-LP™, with effective age reversal by 14 days.

For 2024, Estée Lauder will launch the first-ever Longevity Collective, wherein a group of experts and pioneers will serve as a brand advisory board to collaborate on research and projects for longevity science, beauty healthcare, and lifestyle.

“Longevity is one of the fastest growing movements in the beauty and wellness industries, with multi-generational consumer interest in biohacking and age-reversal practices at an all-time high. Estée Lauder has been pioneering skin longevity research for more than 15 years, and we already have the proven technology to reveal visible age reversal,” Justin Boxford, Global Brand President of Estée Lauder, stated.

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