China-based beauty retailer USHOPAL invests in fragrance brand DOCUMENTS
It marks the first equity investment of USHOPAL for a major Chinese brand.
Leading China-based luxury beauty retailer USHOPAL GROUP has invested in the new multi-million dollar round of financing of the high-end Chinese fragrance brand DOCUMENTS.
In a statement, USHOPAL said the investment marks the first equity investment of USHOPAL for a Chinese domestic brand.
“Accepting investment from USHOPAL this time, we hope to leverage its professional expertise and leading position to strengthen our brand's creative advantages in aesthetics,” Zhaoran Meng, the founder of DOCUMENTS, said.
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This effort signifies USHOPAL's commitment to providing DOCUMENTS with global exposure and dialogue opportunities with international partners.
“Over the past years, the company has actively sought outstanding Chinese high-end beauty brands. The investment in DOCUMENTS marks USHOPAL's first venture into the domestic market, signifying our belief that China has produced brands capable of stepping onto the global stage,” Lu Guo, founder and CEO of USHOPAL, said.