FMCG Asia Awards 2023 hails outstanding companies, initiatives 

The prestigious event highlighted initiatives and products that are at the forefront of industry innovation.

In recent times, the fast-moving consumer goods (FMCG) industry has undergone notable shifts, shaped by various factors. One key aspect is the evolving consumer landscape, marked by changing purchasing behaviours and preferences. There is a discernible move towards experiential shopping, where consumers seek not only products but also immersive and personalised experiences.

Technological advancements, particularly data analytics and artificial intelligence, are also influencing how FMCG companies understand and engage with their customer base. This has led to a more targeted approach to product development and marketing strategies. Additionally, the global marketplace has become increasingly interconnected, with cross-border trade and international collaborations impacting the industry's dynamics. 

In honour of companies that were able to adapt and thrive amidst these shifts, the FMCG Asia Awards 2023 was held on 23 November at the Sands Expo and Convention Centre at Marina Bay Sands. Organised by Retail Asia, the highly coveted awards programme recognises the pioneers in the industry and celebrates excellence in introducing exceptional products or executing remarkable projects.

This year’s entries for the event were judged by an esteemed panel of experts, including Neil Sutton, PwC Head of Corporate Finance - Asia Pacific; Anson Bailey, KPMG Head of Consumer & Retail, ASPAC; Olivier Gergele, EY Asia-Pacific EY-Parthenon Consumer Leader, and; David Eu, RSM Partner & Deputy Industry Lead - F&B, Retail and Consumer Products Practice.

Congratulations to all the winners!

Bangladesh Milk Producers' Co-operative Union Ltd.
Consumer Good of the Year (Dairy) - Bangladesh

Bayer Vietnam
Digital Marketing Strategy of the Year - Vietnam
Product Launch of the Year - Vietnam

Brown-Forman
Product Launch of the Year - South Korea
Product Launch of the Year - Singapore

Budweiser Brewing Company APAC Limited
Campaign of the Year - China
Digitalization Initiative of the Year - China

Century Pacific Food Inc.
Product Launch of the Year - Philippines

Coca-Cola Beverages Philippines Inc.
ESG Initiative of the Year - Philippines

Coca-Cola China Limited
Eco-friendly Initiative of the Year - Hong Kong

Colgate Palmolive Hong Kong
Product Launch of the Year - Hong Kong

Colgate-Palmolive Asia Pacific Limited (Singapore Branch)
Customer Experience Initiative of the Year - Singapore

Dabur India Ltd.
Campaign of the Year - India

Dabur International
Campaign of the Year - Saudi Arabia
Campaign of the Year - United Arab Emirates

Danone Indonesia
Campaign of the Year - Indonesia

Diageo China
Digital Marketing Strategy of the Year - China

Diageo Taiwan
Product Launch of the Year - Taiwan
Product Packaging of the Year - Taiwan

Ferrero Asia Limited
Campaign of the Year - Hong Kong

FrieslandCampina (Thailand) PCL.
Consumer Good of the Year (UHT Milk) - Thailand

Herbalife Indonesia
Digital Marketing Strategy of the Year - Indonesia

Huber's Pte Ltd
Excellence Award - Singapore

La Vie (Nestlé Vietnam)
Customer Experience Initiative of the Year - Vietnam

Lion Brewery Ceylon PLC
Product Packaging of the Year - Sri Lanka

Mars Petcare (Thailand) Co., Ltd.
Eco-friendly Initiative of the Year - Thailand

National Dairy LLC
Home Brand of the Year - United Arab Emirates

NTUC Fairprice Co-operative Limited
Home Brand of the Year - Singapore
Consumer Good of the Year (Ice Cream) - Singapore

PERNOD RICARD CAMBODGE CO.,LTD.
ESG Initiative of the Year - Cambodia

Personal Collection Direct Selling Inc.
Eco-friendly Initiative of the Year - Philippines

PharmaCare Laboratories Pty Ltd
Home Brand of the Year - Australia

PT Kino Indonesia Tbk
Consumer Good of the Year (Hair Care) - Indonesia

Starbucks Coffee Singapore Pte Ltd
Digitalization Initiative of the Year - Singapore
ESG Initiative of the Year - Singapore

SUNTORY TAIWAN LIMITED
Campaign of the Year - Taiwan

Tipco F&B
Customer Experience Initiative of the Year - Thailand

Tyson Foods Malaysia
Campaign of the Year - Malaysia
Home Brand of the Year - Malaysia

Tyson International APAC Ltd
Campaign of the Year - Thailand

Unilever International
Supply Chain Initiative of the Year - Singapore

Vinda Malaysia Sdn. Bhd.
Customer Experience Initiative of the Year - Malaysia

Vitasoy International Holdings Limited
Consumer Good of the Year (Tea) - Hong Kong

Yeo Hiap Seng Pte Ltd
Campaign of the Year - Singapore

If you are interested in participating in next year's installment of the awards programme, please email Jane Patiag at [email protected].