, Korea

Shinsegae and Lotte bid for eBay Korea buyout

SK Telecom and MBK Partners reportedly dropped out of the race.

Shinsegae and Lotte Shopping have submitted their bids to take over eBay Korea, Yonhap reported based on statements from retail industry sources.

According to the sources, the two retail giants submitted their letters of intent (LOIs) for the Korean unit of eBay. SK Telecom and MBK Partners, which holds the largest stake in Homeplus, reportedly dropped out of the race to purchase eBay Korea.

The Monday bidding marks the second attempt by eBay Korea, with the first having fallen through in mid-May as the company anticipated a higher price. eBay is seeking at least $4.49b (KRW5t) for its Korean unit and is expected to announce a preliminary bidder this week.

eBay Korea, takes up about 12% of South Korea's e-commerce market after Naver's 18% and Coupang's 13%. Its revenue is estimated at $1.17b (KRW1.3t), with operating income at $76.35m (KRW85b).

Lotte and Shinsegae's market shares in the country's e-commerce sector are estimated at 5% and 3%, respectively. The takeover of eBay Korea could reshape the country's online retail segment, according to the sources.
 

Follow the link s for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Event News

Retail Asia Summit 2026 in Hong Kong to spotlight luxury reinvention and digital commerce innovation
Retail Asia will host the Retail Asia Summit – Hong Kong 2026 on 4 November 2026, bringing together senior retail leaders, luxury brand executives, and digital innovators to explore how Hong Kong’s retail industry is transforming through technology, sustainability, and evolving consumer expectations.