, Singapore
120 views

Lazada SG to operate all FJ Benjamin LazMall stores

FJ Benjamin brands include Pretty Ballerinas, La Senza, and Superdry.

FJ Benjamin Holdings (FJB) has signed an omnichannel solutions agreement with Lazada Singapore to help FJB integrate its online and offline presence, as announced on 28 September.

Under agreement terms, Lazada will operate FJB's LazMall stores and selected online retail stores for the Pretty Ballerinas, La Senza, and Superdry brands. Lazada will also provide a wide range of services, including management consultation, brand use, software services, operations assistance, and technical support to its brands.

FJB CEO Nash Benjamin said, "Since the pandemic lockdown last year, FJB has been accelerating our e-commerce business and will step up the momentum now that we have finalised all commercial terms with Lazada."

Moreover, Lazada SG CEO James Chang added, "Our goal of supporting businesses in their online transformation remains one of our key focuses. We're proud to be FJB's eCommerce partner of choice, not just for managing their LazMall brand stores but also for relying on our expertise in managing the online retail channels for their fashion brands. We do not take this trust placed in us lightly."

The agreement follows the signing of a memorandum of understanding in March this year.

Follow the links for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

ION Orchard marks 15 years as a premier retail destination
The mall is proactive in conducting surveys to identify trends and optimise its tenant mix.
Stores
Thai developer says malls stand out as ‘offline super apps’
The tangible business model for entertainment, dining, and retail under one roof still works, and improves with technology.
E-commerce