Jo Malone London launches flagship store on JD

The UK-based brand offers perfumes and various fragrance products.

Jo Malone London, a fragrance brand under the Estee Lauder Group, launched a flagship store on JD’s online platform, bringing to China over 30 items from three categories: scent, body, and home, the e-commerce giant said in a press release.

During the 520 Festival, Jo Malone’s flagship store offered various fragrance series items, such as limited rose gift boxes, classic perfumes, home scented candles, car fragrances, shower gels, body lotions, and hand creams.

Jo Malone was founded in the UK in 1994, seeking to create luxury fragrance products targeted to modern men and women across the world.

Recent brands that launched on JD’s platform include Estee Lauder, Origins, Clinique, LAB SERIES, and MAC.