JD.com and British Fashion Council partner to boost fashion brands in China

It aims to help British and global fashion brands navigate the Chinese market. 

JD.com and the British Fashion Council have partnered to promote British and international fashion brands in China and provide a global platform for Chinese and Asian designers.

The partnership will utilise JD.com’s advanced e-commerce infrastructure and extensive reach to help brands navigate the Chinese market. 

JD.com’s efficient supply chain, which delivers 90% of orders within 24 hours, and its reputation for quality make it a top choice for luxury brands. It currently hosts over 90% of the world’s leading luxury brands, including Louis Vuitton, Gucci, Burberry, and more. Recent additions to its luxury lineup include Saint Laurent, Balenciaga, HERMÈS, Moncler, and Alexander Wang, as well as streetwear brands like WE11DONE, UNDEFEATED, and FEAR OF GOD.

 “By leveraging our robust supply chain capabilities, we are excited to deepen our partnerships and continue our role as a gateway connecting the global fashion community with Chinese consumers,” said Sherrin Kong, President of JINGDONG Fashion.

Caroline Rush, CEO of the British Fashion Council, added: “This partnership provides our emerging designers and brands with a platform that facilitates smoother collaborations across borders but also amplifies their exposure in the crucial Chinese market.”