News

E-commerce

Paul Howell

, China

Published:

3 years ago

Alibaba's Tmall rolls out 3D shopping for furniture brands

Customers can explore over 10,000 showrooms through their phones.

Alibaba’s e-commerce site Tmall has rolled out a new 3D shopping solution dedicated to home-furnishing brands, the company announced in a press release.

With their phones, consumers can explore a virtual shopping complex, home to over 10,000 3D showrooms. Shoppers can use it to browse furniture from 360 degrees, as well as mix and match their favorite pieces.

Brands and interior designers can also make use of Tmall’s free 3D rendering and design tools to move their showcases online via the new feature. Among the first to tap the tool was IKEA, which unveiled an online version of one of its Shanghai stores in March.

Tmall first piloted the 3D shopping technology during last year’s 6.18 shopping festival to help brands reconnect with consumers and generate growth in the wake of the pandemic.

Also Read

58% of consumers use devices for food purchases

Effective engagement leads to brand loyalty

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Alexander Pollich named CEO of Porsche China

He will now oversee Porsche's crucial Chinese market.

22 hours ago

6 in 10 brand manufacturers invest in retail media networks

Nearly 70% highlighted enhanced consumer targeting as a major benefit.

1 day ago

58% of consumers use devices for food purchases

Consumers are spending less time cooking at home, opting for faster and more convenient food options.

E-commerce

1 day ago

Tuan Sing and Mitsubishi Estate open Indonesia’s first int'l luxury outlet mall

It offers discounts of up to 70% daily.

Stores

2 days ago

Exclusives

The Coffee Bean & Tea Leaf balances quality and convenience through retail products

It expanded its product range, including a variety of single-origin coffees tailored to different roast preferences.

Stores

3 days ago

KCG masters brand positioning for Indonesia’s premium segment

It adopts the latest tech-based solutions to better manage 92 retail stores across 20 cities in Indonesia.

6 days ago

Here’s why luxury brands are increasing AI investments

The sector has invested over $360m in AI over the past three years.

Fashion

Bacha Coffee masters sensory-rich retailing in Jakarta

Blending heritage and luxury, Bacha Coffee Plaza Senayan immerses Indonesian coffee lovers into a unique experience.

Event News

Retail Asia Awards 2024 Winner: Jim Thompson (The Thai Silk Company Limited)

Frank Cancelloni, Group CEO of Jim Thompson, highlights the Jim Thompson Heritage Quarter that features a museum about Jim Thompson, an exhibition about their fabrics, an Art Center, and a fashion show with 42 looks.