News

E-commerce

Staff Reporter

, Macau

Published:

1 year ago

111 views

Photo by Alibaba Group (Source: alizila.com).

Alibaba’s Ele.me launches mini-programme in Douyin

Customers can now place orders through the social media app.

Alibaba Group’s Ele.me is teaming up with Douyin, the Chinese version of TikTok, opening the food delivery platform to some 600 million daily active users on the ByteDance-owned social media platform, the company said in a press release.

Consumers can stream videos, browse merchant offerings and place restaurant orders, through an Ele.me mini-program embedded in the Douyin app, which Alibaba will fulfil.

The move aligns with a broader opening up of digital platforms and greater interoperability across China, Alibaba said. China’s food delivery market is forecast to exceed $137.69b (RMB941.74b) this year, up from $118.7b (RMB811.7b) in 2021.

Alibaba noted that the penetration rate of online delivery apps rose to 52.7% by December last year, up from 42.3% in 2020, according to Beijing-based consultancy Daxue.

Also Read

58% of consumers use devices for food purchases

Effective engagement leads to brand loyalty

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Sotheby’s opens new maison in Hong Kong

It features immersive exhibitions and retail across art, luxury, and collectibles.

Stores

23 hours ago

Alexander Pollich named CEO of Porsche China

He will now oversee Porsche's crucial Chinese market.

2 days ago

6 in 10 brand manufacturers invest in retail media networks

Nearly 70% highlighted enhanced consumer targeting as a major benefit.

2 days ago

58% of consumers use devices for food purchases

Consumers are spending less time cooking at home, opting for faster and more convenient food options.

E-commerce

2 days ago

Exclusives

The Coffee Bean & Tea Leaf balances quality and convenience through retail products

It expanded its product range, including a variety of single-origin coffees tailored to different roast preferences.

Stores

4 days ago

KCG masters brand positioning for Indonesia’s premium segment

It adopts the latest tech-based solutions to better manage 92 retail stores across 20 cities in Indonesia.

Here’s why luxury brands are increasing AI investments

The sector has invested over $360m in AI over the past three years.

Fashion

Bacha Coffee masters sensory-rich retailing in Jakarta

Blending heritage and luxury, Bacha Coffee Plaza Senayan immerses Indonesian coffee lovers into a unique experience.

Event News

Retail Asia Awards 2024 Winner: Jim Thompson (The Thai Silk Company Limited)

Frank Cancelloni, Group CEO of Jim Thompson, highlights the Jim Thompson Heritage Quarter that features a museum about Jim Thompson, an exhibition about their fabrics, an Art Center, and a fashion show with 42 looks.