, Macau
113 view s
Photo by Alibaba Group (Source: alizila.com).

Alibaba’s Ele.me launches mini-programme in Douyin

Customers can now place orders through the social media app.

Alibaba Group’s Ele.me is teaming up with Douyin, the Chinese version of TikTok, opening the food delivery platform to some 600 million daily active users on the ByteDance-owned social media platform, the company said in a press release.

Consumers can stream videos, browse merchant offerings and place restaurant orders, through an Ele.me mini-program embedded in the Douyin app, which Alibaba will fulfil.

READ MORE: Alibaba concludes livestreaming training programme in Malaysia

The move aligns with a broader opening up of digital platforms and greater interoperability across China, Alibaba said. China’s food delivery market is forecast to exceed $137.69b (RMB941.74b) this year, up from $118.7b (RMB811.7b) in 2021.

Alibaba noted that the penetration rate of online delivery apps rose to 52.7% by December last year, up from 42.3% in 2020, according to Beijing-based consultancy Daxue.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Southeast Asian retailers go live to take orders
Social media are no longer just spaces for sharing selfies; they’ve become shopping hubs.
E-commerce
Philippine retailers told to boost omnichannel space
Shoppers want a seamless experience, whether browsing in-store or shopping online. 
Philippines’ Ever Bilena rides next wave of cosmetics growth
The brand is banking on Gen Zs in the rapidly evolving beauty product landscape.